Opening Remarks

Networking

Visionary Keynote Interview

Scott Brinker, Editor, ChiefMarTec.com

Strategic Marketing Challenges in the Digital-First World

• What are the challenges facing financial marketers in 2021 and beyond?
• How digital transformation is redefining the role of CMOs in financial services?
• Where does IT stop, data analytics start, and when should marketing take the lead? Should CMOs oversee CX?
• What are the key strategies to build inter-departmental collaboration?
• How to maximise payoff from your marketing technology investments?

Mohamed AlTajer, Chair of Advisory Board, CMO Council
Shehzad Bhanji, Senior Marketing Leader, Banking Sector Qatar
Manal Meshal, Head of Marketing, Ahli United Bank
Ramy Taha, Head of Digital Banking & Marketing, ALEXBANK

Strategic Marketing Challenges in the Digital-First World

• What are the challenges facing financial marketers in 2021 and beyond?
• How digital transformation is redefining the role of CMOs in financial services?
• Where does IT stop, data analytics start, and when should marketing take the lead? Should CMOs oversee CX?
• What are the key strategies to build inter-departmental collaboration?
• How to maximise payoff from your marketing technology investments?

Eric Frempong Amponsah, Head Digital & Brand Marketing, Fidelity Bank Ghana
Kerim Alain Bertrand, CSO Global, SmartMessage
Dennis Mambure, Group Head of Marketing, FMBcapital Holdings Plc
Sarah Oyungu, Director of Digital Marketing - Africa, Standard Chartered Bank

How a CDP Can Help Financial Service Organisations in a Time of Uncertainty

Ulisse Sarmiento, RVP Solutions Consulting EMEA, Tealium

The Good, the New and the Obvious: MarTech Trends to Key On

• What are the top MarTech trends that are shaping the financial sector?
• What MarTech tools and new technologies are essential, and which ones should stay on the wish list (for now)?
• What are the critical issues to consider as marketers refine their MarTech stacks?

Namrata Balwani, Digital Marketing Expert
Carlos Doughty, CEO, MarTech Alliance
Deepak Oram, Head, Marketing Automation & Technology, HDFC Bank

Jay Dalvi, Product Expert, CleverTap

Optimising Your MarTech Strategy to Improve Customer Digital Experience

• What are the big ongoing shifts in consumer behaviour that are affecting financial services?
• What CX capabilities must financial firms deliver in the new normal?
• How can financial firms design a CX-led MarTech strategy?
• What are the emerging MarTech innovations that will impact the future of CX?

Aliya Ahmed, Head of Digital Communications & Consumer Insights, UBL
Caroline Bertrand, Chief Marketing, Digital & CX Officer, AXA Gulf
Guil Rodrigues, Head of Customer Experience, Payit by First Abu Dhabi Bank

Keynote Interview

David Raab, Founder, CDP Institute
Alasdair Kilgour, Head of Partnerships CEEMEA, Tealium

Building a Robust Data Strategy

• What are the barriers to making the most of a financial institution’s data?
• Why unified customer data, combined with AI and analytics, is the key to building better customer experience?
• What do you really need to consider in your search for the perfect CDP?
• How can you optimise your CDP investments?

Alasdair Kilgour, Head of Partnerships CEEMEA, Tealium
Uzo Mkparu, Group Head, CRM, Customer Analytics & Insights, FCMB
Nicky van der Muelen, Senior Manager, Marketing, Data & Analytics, Nedbank

Closing Remarks and End of Summit