MIDDLE EAST & AFRICA EDITION

THE LEADING SUMMIT ON MARTECH INNOVATION IN FINANCIAL SERVICES

9 JUNE 2021. ONLINE

MARKETING TECHNOLOGY. REIMAGINED

WELCOME TO DIGIBANK STACK!

DigiBank STACK! is the largest summit for financial marketing leaders in the Middle East & Africa region.
Marketing technology now represents the largest portion of marketing spend across industries. In financial services, the adoption of MarTech is on the rise as competition from innovative new entrants intensifies and organisations shift to meet the burgeoning digital commands of today’s customers.

As the only summit on MarTech innovation dedicated to the financial industry, DigiBank STACK! is your opportunity to discover how to lead digital transformation, deliver on the promise of CX and execute a connected multichannel strategy to achieve growth.

From marketing attribution to predictive analytics, SEO to email marketing, and CDP to hyper-personalisation, DigiBank STACK! will cover a wide range of topics that are relevant to today's marketers as they race to keep up with the dizzying pace of innovation.

This one-day virtual summit is designed for senior marketing, CX and digital personnel, and geared to create an industry-leading forum for knowledge exchange and high-level networking.

Learn, connect and collaborate - welcome to the future of financial services marketing!

WHY ATTEND

Experience the power of community

01.

Network with your peers

Join an exclusive, invitation-only community and meet people who understand your priorities and are facing the same challenges.

02.

Learn and collaborate

Access the collective expertise of your true peers all in one place. Learn about emerging trends, validate your strategy and leave with a solid action plan.

03.

Discover new innovations

Discover the latest innovations to help drive your marketing leadership journey. Compare innovative technology that will add the most value to your business.

04.

Stay safe, stay green

Attend from the comfort of your home or office, using your favourite device. No borders, no travel restrictions, and no damage to the environment.

join THE industry's top MINDS

WHO SHOULD ATTEND

Head of Marketing
Head of Digital Marketing
Head of Digital
Head of CX
CIO/CTO
Head of Data & Analytics
Head of UX/UI
Head of Growth
Head of AI

what to expect

A highly focused audience

200

DELEGATES

100

BANKS & Fi's

20

SPEAKERS

30

COUNTRIES

LEARN FROM THE BEST

MEET OUR SPEAKERS

Join the industry leaders

GRAB YOUR SPOT NOW

REGISTER

THE AGENDA

All times below are in the GMT/UTC+3 time zone (Riyadh, Kuwait, Nairobi).

1400 - 1405

Opening Remarks

1405 - 1415

Networking

1415 - 1430

Visionary Keynote Interview

Scott Brinker, Editor, ChiefMarTec.com

1430 - 1500

MENA POWER PANEL

Strategic Marketing Challenges in the Digital-First World

  • What are the challenges facing financial marketers in 2021 and beyond?
  • How digital transformation is redefining the role of CMOs in financial services?
  • Where does IT stop, data analytics start, and when should marketing take the lead? Should CMOs oversee CX?
  • What are the key strategies to build inter-departmental collaboration?
  • How to maximise payoff from your marketing technology investments?

Mohamed AlTajer, Chair of Advisory Board, CMO Council
Shehzad Bhanji, Senior Marketing Leader, Banking Sector Qatar
Manal Meshal, Head of Marketing, Ahli United Bank
Ramy Taha, Head of Digital Banking & Marketing, ALEXBANK

1500 - 1515

Effective Customer Engagement Through Omnichannel Marketing Automation in the Banking Industry

Abdullah Ahmad, Regional Manager, SmartMessage
Prenthan Naicker
, Sales Manager, SmartMessage

1515 - 1545

AFRICA POWER PANEL

Strategic Marketing Challenges in the Digital-First World

  • What are the challenges facing financial marketers in 2021 and beyond?
  • How digital transformation is redefining the role of CMOs in financial services?
  • Where does IT stop, data analytics start, and when should marketing take the lead? Should CMOs oversee CX?
  • What are the key strategies to build inter-departmental collaboration?
  • How to maximise payoff from your marketing technology investments?

Eric Frempong Amponsah, Head Digital & Brand Marketing, Fidelity Bank Ghana
Kerim Alain Bertrand, CSO Global, SmartMessage
Dennis Mambure, Group Head of Marketing, FMBcapital Holdings Plc
Sarah Oyungu, Director of Digital Marketing - Africa, Standard Chartered Bank

1545 - 1600

How a CDP Can Help Financial Service Organisations in a Time of Uncertainty

How can banking and financial services organisations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited? Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this session, you'll discover how to:
  • Build trust in times of uncertainty
  • Create a central source of trusted customer data for your decentralised workforce
  • Double down on digital in times of lower foot traffic
  • 4 ways Tealium can help
  • And much more!

Ulisse Sarmiento, RVP Solutions Consulting EMEA, Tealium

1600 - 1630

FIRESIDE CHAT

The Good, the New and the Obvious: MarTech Trends to Key On

  • What are the top MarTech trends that are shaping the financial sector?
  • What MarTech tools and new technologies are essential, and which ones should stay on the wish list (for now)?
  • What are the critical issues to consider as marketers refine their MarTech stacks?

Namrata Balwani, Digital Marketing Expert
Carlos Doughty, CEO, MarTech Alliance
Deepak Oram, Head, Marketing Automation & Technology, HDFC Bank

1630 - 1700

Retain your Customers for Life
Join CleverTap's Product Expert, Jay Dalvi for an insightful presentation and live interview on How to Retain your Customers for Life. Understand why retention determines category leaders through industry best practices and case studies

Jay Dalvi, Product Expert, CleverTap

1700 - 1730

FIRESIDE CHAT

Optimising Your MarTech Strategy to Improve Customer Digital Experience

  • What are the big ongoing shifts in consumer behaviour that are affecting financial services?
  • What CX capabilities must financial firms deliver in the new normal?
  • How can financial firms design a CX-led MarTech strategy?
  • What are the emerging MarTech innovations that will impact the future of CX?

Aliya Ahmed, Head of Digital Communications & Consumer Insights, UBL
Caroline Bertrand, Chief Marketing, Digital & CX Officer, AXA Gulf
Guil Rodrigues, Head of Customer Experience, Payit by First Abu Dhabi Bank

1730 - 1745

Keynote Interview

David Raab, Founder, CDP Institute
Alasdair Kilgour, Head of Partnerships CEEMEA, Tealium

1745 - 1815

FIRESIDE CHAT

Building a Robust Data Strategy

  • What are the barriers to making the most of a financial institution’s data?
  • Why unified customer data, combined with AI and analytics, is the key to building better customer experience?
  • What do you really need to consider in your search for the perfect CDP?
  • How can you optimise your CDP investments?

Alasdair Kilgour, Head of Partnerships CEEMEA, Tealium
Uzo Mkparu
, Group Head, CRM, Customer Analytics & Insights, FCMB
Nicky van der Muelen, Senior Manager, Marketing, Data & Analytics, Nedbank

1815 - 1820

Closing Remarks and End of Summit

MEET OUR PARTNERS

HEADLINE SPONSORS

Don't miss valuable business insights

SUBSCRIBE TO OUR NEWSLETTER

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.